49 oceanfront residences, a Robert A.M. Stern facade, a Kobi Karp interior, and a relaunched Shore Club hotel below — pricing from $4.5M to penthouses past $80M, on Collins Avenue's most coveted block.
Key Takeaways
- Only 49 residences across the full tower — one of the lowest unit counts of any new Miami Beach oceanfront project.
- Robert A.M. Stern Architects (RAMSA) designed the exterior; Kobi Karp completed the residential interiors.
- The hotel-residential mix gives owners full Shore Club Hotel amenity access plus dedicated private-residential pool, beach, and lounge.
There are a small number of addresses in Miami Beach where the conversation about luxury stops being about price and starts being about scarcity. The 1900 block of Collins Avenue is one of them. It's south of Faena, north of the Setai, in the stretch where the ocean is widest and the beach itself is at its quietest.
The Shore Club Hotel sat on that block for two decades — a Morgans Hotel Group property that became the cultural center of South Beach in the 2000s. It closed in 2021. The Witkoff Group and partners — including Monroe Capital and the Sterling family — quietly assembled the redevelopment plan. What's now rising on the site is something the original Shore Club crowd would barely recognize.
The Shore Club Private Collection is one of the most consequential luxury launches in Miami Beach in a decade. Here's what you need to know.
The Project, In Numbers
- 49 residences in the residential tower
- 75-room Shore Club Hotel below, fully relaunched and operated by an internationally recognized hospitality brand
- Two- to five-bedroom residences ranging from 2,100 to 6,800 sq ft
- Three full-floor penthouses at the crown
- Pricing from approximately $4.5M to north of $80M for the largest penthouse
- Robert A.M. Stern Architects (RAMSA) as design architect — same firm behind 220 Central Park South in New York, 15 Central Park West, and Mr. C Residences Coconut Grove (which I broke down in detail earlier)
- Kobi Karp Architecture as architect of record and residential interior architect
- Projected delivery: 2027
The Site
The Shore Club address — 1901 Collins Avenue — sits on roughly 4 acres of oceanfront, with 195 linear feet of private beach. To the south, the Setai. To the north, the W South Beach. Across the street, the dunes, the boardwalk, and miles of Atlantic horizon. This isn't a project facing the ocean; it's a project embedded in it.
The original Morris Lapidus-era hotel structure is being preserved as part of the redevelopment — a meaningful nod to Miami Beach's historic preservation rules and to the cultural weight of the site itself. The new residential tower rises behind the restored historic frontage.
What 49 Units Actually Buys You
The smallest residential tower in Miami Beach right now is JEM Worldcenter at 259 units. Six Fisher Island is 50 units. Faena Residences (the Foster + Partners project I covered earlier) is roughly 40. Aman Miami Beach is 22.
The Shore Club Private Collection's 49 units puts it in the rarest category of Miami Beach inventory. The dollar value of that scarcity, historically, is real — Mr. C Coconut Grove (116 units) sold out within 12 months and reset that neighborhood's price ceiling. Aman Miami Beach pricing crossed $9,000/sq ft for select units. Faena's penthouse asked $93M.
For owners, scarcity translates to amenity ratios. With 49 residences sharing a private elevator bank, private pool, private beachfront cabana row, and dedicated lounge, the daily experience is genuinely uncrowded. The hotel below provides additional services (room service, spa, restaurants, a separate hotel pool), but the residential amenities are owner-only.
- Miami Market Snapshot — May 2026:
- Median sale price per sq ft for Miami Beach oceanfront new construction: $3,800/sq ft (up 6.2% YoY at the $3M+ luxury tier)
- Active inventory $5M+ Miami Beach oceanfront: 142 units (lowest of any luxury submarket)
- Average days on market $5M+ Miami Beach new construction: 124 days
- 2026 luxury closings >$10M in South Beach: tracking 18% ahead of 2025
Design — Why RAMSA Matters
Robert A.M. Stern Architects doesn't do trend. They design buildings that look intentional in 50 years, when most of the glass-box towers around them will look like the moment they were built. RAMSA's Manhattan portfolio — 220 Central Park South sold the most expensive penthouse in U.S. history. 15 Central Park West remains one of the most valuable per-square-foot residential buildings in the country, decades after delivery.
For The Shore Club, the firm has designed a classically detailed limestone-and-bronze tower with deep set-backs, generous balconies, and a vertical rhythm that references the historic Miami Beach modernism without imitating it. Floor plans are exceptionally efficient by Miami standards — RAMSA insists on functional layouts the way some firms insist on dramatic gestures.
Kobi Karp's interior architecture (Karp is the architect of record on roughly 40% of the Miami Beach luxury condo market built in the last 15 years) delivers turnkey-quality finishes: 11- to 14-foot ceilings, Italian-stone floors throughout, custom millwork kitchens, fully appointed primary baths.
Why This Project Fits a Specific Miami Buyer
This is not the building for a yield investor. The Shore Club Private Collection is a primary-or-secondary-home product for ultra-high-net-worth buyers who want a Miami Beach base with hotel-grade service, low building density, and a Collins Avenue address with historical depth.
The buyer pool is typically:
- Northeast and West Coast principal residence buyers using Miami as a tax-positioned second home (and increasingly, a primary)
- Latin American family offices seeking generational waterfront real estate in U.S. dollars
- European principals — particularly French, Italian, and German — who want a Miami foothold with brand-name design lineage
- Post-exit business owners who covered their tax planning in 'The Miami Business Owner's Real Estate Tax Playbook' and are now allocating into legacy assets
As I covered in 'Selling a Luxury Miami Condo in 2026: 8 Mistakes That Quietly Cost Owners $200,000 or More,' the resale market for ultra-low-density Miami Beach product has been the most resilient corner of the entire Florida luxury market through every cycle. The Shore Club Private Collection is being priced and positioned with that resilience in mind.
View the full Shore Club Private Collection project page with current pricing and floor plans at carloscabalerealtor.com/new-development/shore-club-private-collection.
The Deposit and Timing Picture
Pre-construction deposits at this tier typically run 30-50% over the construction period, with 10% at signing, 10% at groundbreaking, 10% at top-off, and the balance at closing. Witkoff projects historically deliver on or near schedule. Construction is actively underway with projected delivery in 2027.
For a luxury buyer evaluating this against Aman Miami Beach, Faena, or Rivage Bal Harbour — which I covered in 'Rivage Bal Harbour: Inside the SOM-Designed Trophy on the Last Buildable Beachfront Lot' — the differentiators are: (1) Collins Avenue address (vs Bal Harbour or Fisher Island isolation), (2) RAMSA architecture, (3) integrated hotel amenities, and (4) the historic site context.
Frequently Asked Questions
Q: When will The Shore Club Private Collection be completed? A: Projected delivery is 2027. Construction is actively underway on both the residential tower and the restored hotel component. Witkoff Group projects have historically delivered close to schedule.
Q: What is the price range at The Shore Club Private Collection Miami Beach? A: Pricing ranges from approximately $4.5M for the smallest two-bedroom residences to north of $80M for the largest full-floor penthouse. Average per-square-foot pricing tracks above $5,500/sq ft for the residential tower.
Q: Will owners have access to the Shore Club Hotel amenities? A: Yes. Residential owners have full access to all Shore Club Hotel amenities — pool, spa, restaurants, beach service — in addition to a dedicated owners-only pool, beach cabana row, and lounge that are exclusive to the 49 residences.
Q: Is The Shore Club Private Collection a good investment compared to other Miami Beach luxury towers? A: It depends on your investment thesis. As a long-term, low-density luxury asset on a historic Collins Avenue address with RAMSA design lineage, it's positioned for capital preservation and appreciation rather than yield. Comparable RAMSA projects in Manhattan have outperformed broader luxury market indices materially.
Explore the full Shore Club Private Collection project on my website: carloscabalerealtor.com/new-development/shore-club-private-collection
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